Clash of Trades

Overview

Clash of Trades is a nationally recognized workforce media series designed to showcase the manufacturing industry while elevating skilled trades and connecting industry, education, and workforce initiatives. I led communications, stakeholder coordination, and national alignment across media production and partner organizations, while managing onsite coordination for the competitions.

What I Led

National communications strategy and messaging alignment. Partnership for distribution methods. Digital campaigns on multiple platforms. Coordination between production teams, sponsors, and workforce partners. Multi-location logistics and stakeholder management. Brand positioning and audience engagement.

Key Aspects

National media production and competitions across multiple locations. Integration of workforce messaging into entertainment content. Integration of themes to highlight multiple industries. Cross-sector alignment between industry, education, and government. Sponsorship visibility and brand integration.

Partners

National sponsors, production partners, workforce organizations, and education and industry collaborators.

Outcomes

Increased digital reach by approximately 300% and engagement by over 60%. Built national brand recognition and sponsorship interest. Recognized with Webby Honoree and Viddy Platinum awards. Positioned as a leading platform for workforce storytelling. Doubled competition participation.

Competition + Workforce Outreach

Overview

National advanced manufacturing competitions across the United States paired with a workforce outreach strategy designed to introduce students to skilled trades and career pathways through hands-on engagement and industry exposure.

What I Led

Communications strategy and event positioning. Onsite logistics between partners. Integration of workforce outreach into competition structure. Partner coordination across education and industry. Campaigns to drive awareness and participation.

Key Aspects

Combined competition and career exploration experience. Targeted middle and high school student audiences. Onsite engagement paired with broader outreach efforts. Scalable model across multiple events.

Partners

Manufacturing and industry leaders. Educational institutions and training programs. Workforce development organizations.

Outcomes

Reached hundreds of students per event across middle and high school levels. Steady year-over-year growth in both competition participation and event attendance. Increased exposure to manufacturing careers and workforce pathways. Strengthened connections between students, educators, and industry.

Maritime Welding Competition Series

Overview

A multi-state maritime welding competition series paired with workforce outreach, connecting participants to high-demand careers in the maritime and defense industries.

What I Led

Marketing and messaging on platforms. Communications and coordination across multiple state initiatives. Partner alignment between workforce programs, shipyards, and national organizations. Event logistics, messaging, and stakeholder engagement. Workforce positioning and career pathway storytelling.

Key Aspects

Expansion from a single-state event to a growing multi-state series. Highly specialized workforce focus in maritime welding. Integration with national workforce and defense initiatives. Combination of competition and long-term pipeline development.

Partners

Pennsylvania Pipeline Project. Virginia Pipeline Project. Sendia. Build Submarines initiative. Shipyards and workforce organizations.

Outcomes

Grew from one state to a multi-state competition series. Continued expansion of participating shipyards, partners, and locations. Reached hundreds of students per event through competition and outreach. Strengthened workforce pipelines into maritime and defense industries.

Show Me Your Badge Campaign

Overview

A downtown activation campaign designed to connect conference and event attendees with local businesses, driving foot traffic and increasing visitor engagement across the district.

What I Led

Co-development of campaign concept and structure. Business outreach and onboarding. Messaging and promotional rollout. Coordination with tourism and local stakeholders.

Key Aspects

Direct link between conferences and downtown businesses. Easy-to-use model for both visitors and businesses. Strong collaboration with tourism partners. Designed for repeat use and long-term growth.

Partners

Visit Shreveport Bossier. Downtown businesses and restaurants. Event and conference organizers.

Outcomes

Established a repeatable program that continues to grow. Increased visibility and engagement between visitors and local businesses. Strengthened collaboration between tourism and downtown stakeholders. Positioned as an ongoing tool to support downtown economic activity.

Find It All Downtown Campaign

Overview

A district-wide campaign designed to increase awareness, visibility, and foot traffic across downtown businesses during a major multi-day event, 50 Cent's Humor and Harmony.

What I Led

Development of a multi-level campaign. Campaign strategy, messaging, and execution. Coordination with downtown businesses and stakeholders. Content development and digital promotion. Alignment with a high-traffic community event.

Key Aspects

Launched alongside a large-scale, multi-day downtown event. Focused on promoting small and local businesses. Multi-channel campaign driving both digital and in-person engagement. Designed to capture and direct event-driven foot traffic.

Partners

Downtown businesses. City and tourism stakeholders. Event organizers.

Outcomes

Increased social media engagement by over 80%. Boosted website traffic by approximately 200%. Drove foot traffic to businesses during a three-day event attended by thousands. Increased search activity and awareness around downtown Shreveport events. Elevated visibility and support for small and local businesses.

Welding Wars

Overview

Welding Wars was a pre-existing welding competition. We were brought in to elevate and expand the competition. The event is designed to bring together student competitors, industry partners, and educators. The event combined competition, workforce outreach, and media production to create both immediate engagement and long-term visibility for skilled trades careers.

What I Led

Communications strategy and event positioning. Coordination between the college, industry partners, and production teams. Integration of workforce outreach into the competition experience. Oversight of promotional content development and filming. On-site coordination and support.

Key Aspects

Multi-competition format attracting participants from across regions. Instructor training component that received strong feedback and engagement. Collaboration between college film students and a professional production team. Mentorship model where a seasoned director guided students through filming and interviews. Wraparound workforce event connecting students directly with employers.

Partners

College in Twin Falls, Idaho. Local and regional manufacturers. Workforce and industry partners. Production company and film professionals. College film students.

Outcomes

Attracted competitors traveling from multiple regions, increasing event reach and visibility. A national instructor and teacher trainer delivered a well-received and highly reviewed instructor training that strengthened educator engagement. Created a hands-on learning experience for film students through real-world production work. Produced promotional content to extend the life and reach of the event. Connected student competitors and attendees directly with employers and career opportunities.

Strategic Marketing

I design and lead campaigns that connect strategy to execution. From concept to rollout, I focus on clarity, consistency, and measurable outcomes.

Public Sector & Workforce Communications

I translate complex government, education, and industry priorities into messaging that people understand and engage with.

Partnership & Stakeholder Engagement

I bring the right people to the table and keep them aligned. My work often sits across sectors, so strong relationships and clear communication are critical.

Program Development & Execution

I don’t just plan initiatives, I build them, launch them, and see them through. That includes managing vendors, teams, timelines, and all the moving parts in between.